Italiano per tutti

Italian language school, New York

Italiano per tutti is an Italian language school founded in New York. A visual identity and website was part of the start-up activity.

Visual identity

Italiano per tutti’s logo emphasises the conversational aspect of Italian classes, with colours taken from the Italian flag. A challenge was to keep this light and fun, while avoiding Italian stereotypes.

Website

As well as presenting the activities of this Italian language school, the website includes a blog where ongoing articles, events, news and reviews and presented. Such up-to-date content makes the site more “immediate”: it causes New Yorkers to frequently visit the website to see what’s new in local matters Italian, and enhance search-engine ratings — these factors increase market visibility.

The website is built upon an easy-to-use content management system (WordPress), and the client can simply make changes and add content.